Slum2school Africa is a volunteer-driven developmental organization with a vision to transform the society by empowering disadvantaged children to realize their full potential. Founded in 2012, we recognize that there are severe shortcomings in the educational sector in Africa and in this area, seek to improve the lives of Africa’s most precious resource – her children. We provide educational scholarships, create learning spaces and provide other psychosocial support for disadvantaged and vulnerable children in slums and indigent communities.
- Job Type Full Time
- Qualification BA/BSc/HND , MBA/MSc/MA
- Experience 5 years
- Location Lagos
- The Content and Storytelling Manager plays a critical role in conveying the organization’s mission, activities, and impact to the world. This role involves crafting compelling narratives, creating engaging content, and leveraging storytelling to connect with donors, volunteers, partners, and the wider community.
- The ideal candidate is a high-energy, proactive go-getter who loves the challenge and is comfortable working in a multi-cultural corporate environment and supporting the organization’s story development processes across distributed teams.
KEY AREAS OF ACCOUNTABILITY
- As the Content and Storytelling Manager, you will be responsible for effectively conveying the organization’s mission, impact, and activities through compelling and engaging narratives.
- Develop high-quality content, including written articles, social media posts, videos, images, and other materials, to effectively tell Slum2School’s story.
- Craft narratives that convey the organization’s mission, values, and impact.
- Create stories that inspire and engage the audience.
- Develop and implement a content strategy that aligns with the organization’s goals and objectives. Ensure consistency in messaging and branding.
- Engage with the community, beneficiaries, volunteers, and partners to gather stories and experiences that can be shared with the wider audience.
- Contribute to brand building by consistently sharing stories and content that reflect Slum2School’s identity and values.
- Create and manage awareness campaigns, advocacy initiatives, and public engagement efforts that leverage storytelling to drive support for the organization’s programs.
- Develop compelling stories and materials to support fundraising efforts. These narratives should inspire individuals, corporations, and organizations to donate and sponsor Slum2School’s initiatives.
- Assess the impact of storytelling efforts by tracking reach, engagement, and effectiveness in achieving goals.
- Ensure that all communication aligns with the organization’s values, objectives, and messaging guidelines.
- Manage public relations activities by maintaining positive relationships with the media and other stakeholders.
- Use stories to educate the public about the issues addressed by Slum2School and raise awareness about the importance of education and community development.
- Monitor social media channels, respond to inquiries, and manage online conversations to enhance engagement and build a positive online presence.
- Stay updated on industry trends and best practices in media and communication, and recommend innovative strategies to enhance the organization’s reach and impact.
- Lead the creation of compelling and impactful content, including articles, press releases, social media posts, and multimedia materials for various platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Blog/Website, Google, etc.).
- Manage the content calendar and ensure timely dissemination of content to target audiences.
- Managing the day-to-day activities of the team.
- Collaborate with colleagues from different departments to brainstorm new communication ideas.
- Collaborate with the communication team to develop contents that effectively promote our campaigns, events, and initiatives across various channels, including social media, email marketing, and website.
- Participate in meetings with the events and campaigns team to understand the themes and objectives of upcoming projects.
- Ensure that contents align with the organization’s branding guidelines and contribute to maintaining a consistent and recognizable brand identity.
- Communicate challenges, assistant needs, or logistical issues to the relevant stakeholders in a timely manner.
- Actively seek feedback, listen attentively, and incorporate stakeholder input into decision-making processes.
QUALIFICATION AND EXPERIENCE
- Bachelor’s degree in Journalism, Communications, English, or in a related field is required. A higher degree such as a Master’s Arts or a relevant specialization is an added advantage.
- 5 years+ of professional experience driving content creation initiatives at a managerial or supervisory level.
- Membership of recognized professional body (IMIM, NIPR) is an added advantage.
- Proven record of public relations or social media engagement in a for-profit or nonprofit organization.
- Proven experience in content creation, storytelling, and digital marketing.
- Proven experience in storytelling for compelling message delivery.
- Proficiency in graphic design tools, video editing software, and content management systems is a plus.
- Exceptional writing and storytelling skills.
- Experience with Canva, Adobe, Google Suite, and WordPress is a plus.
SKILL AND COMPETENCE
- Proficiency in social media management and digital communication tools.
- Creative thinking and problem-solving skills, with the ability to generate innovative ideas to promote the organization’s mission.
- Passion for social change and commitment to Slum2School Africa’s mission.
- Ability to tailor communication to different audiences, including donors, volunteers, partners, and the general public.
- Strong storytelling skills to connect emotionally with supporters and stakeholders.
- Excellent interpersonal and networking skills to build and maintain relationships with media outlets, influencers, and stakeholders.
- Ability to work in a fast-paced environment, handle multiple projects simultaneously, and meet deadlines.
- Strong analytical and problem-solving skills; highly organized with concern for detail and a commitment to rigor.
- Strong time management skills and the ability to manage tasks, and projects simultaneously.
- Professionalism, empathy, and the ability to work as part of a team, maintain a sense of humor, and interact with a diverse array of people from all walks of life.
KEY PERFORMANCE INDICATOR
- % of public awareness and understanding of the organization’s mission.
- Regular and timely reports on content and storytelling activities.
- Level of coordination and collaboration with other teams within the organization.
- % of stakeholder’s satisfaction.
- Impact of stories in public perception and engagement due to the content.
- Level of engagement and interaction during campaigns.
- Number of innovative storytelling strategies each quarter.
- % of reach and engagement of branded and campaign-specific hashtags and contents.