Location: Victoria Island, Lagos (Onsite)
Application Email: [email protected]
Overall Goal
To support the government’s Universal Health Coverage (UHC) aspirations and enhance the role of the private health sector in accelerating its achievement.
Position Profile
A communications professional with proven experience in multi-channel communications (radio, TV, print, and digital) for advocacy and stakeholder engagement. Skilled in influencing policymakers, engaging the public, and managing digital platforms to enhance organizational visibility.
Key Responsibilities
1. Branding
- Supervise advertisements, value propositions, and marketing activities to maintain brand consistency.
- Track media coverage of PSHAN and analyze the success of marketing campaigns.
- Ensure PSHAN’s branding aligns with industry trends.
- Prepare reports on campaign performance.
2. Public Relations
- Serve as the organization’s spokesperson at interviews, press conferences, and public events.
- Address inquiries from the media and public (emails, calls, etc.).
- Manage and grow PSHAN’s social media accounts.
- Edit and update promotional materials and publications (articles, thought leadership, healthcare research, advocacy).
- Prepare and distribute press releases and presentations.
- Organize PR events and actively identify partnership/sponsorship opportunities to support the Membership and Partnerships department.
3. Digital Assets
- Design and maintain a corporate website aligned with PSHAN’s strategic direction.
- Publish and archive promotional materials and organizational records. – Manage internal communications and maintain the digital library (files, records, templates).
- Control access to digital assets and ensure adherence to organizational policies. – Drive improvements in automation and digitization.
Key Values & Work Ethos
- Accountability for results and clarity of roles/responsibilities.
- Leadership, ownership, and execution follow-through.
- Strong partnerships and engagement to generate evidence, insights, and opportunities.
- Cultivating habits around effective management and mentorship. – Emphasis on business development.
Strategic Themes for the Year
- Low-cost and innovative service delivery/private health sector development.
- Private sector regulation.
- Health financing support.
- Innovation marketplace.
- Business development and membership engagement.
Work Plan & Accountabilities
- Develop and implement communications strategies targeting the public, corporates, and partners.
- Lead the design and execution of advocacy strategies.
- Manage PSHAN’s website and social media platforms.
- Ensure alignment of communications with program and business development goals.
Success Measures
- Achievement of advocacy-related “quick wins.”
- Functional and engaging website and social media platforms.
- Strong partnerships with media outlets established.
- Successful execution of a multi-channel communications strategy.
Qualifications & Experience
- Bachelor’s degree in communications, Public Relations, Journalism, Marketing, or related field.
- 7–10 years of progressive experience in corporate communications, public relations, or advocacy, preferably within health, non-profit, or development sectors.
- Proven track record of designing and implementing successful communication and advocacy campaigns.
- Strong understanding of digital communications, including website management, social media, and digital content production.
- Excellent writing, editing, and presentation skills.
- Demonstrated ability to influence stakeholders, including policymakers and corporate partners.
- Experience in team leadership, people management, and cross-departmental collaboration.
- Strong organizational and project management skills, with ability to handle multiple priorities under tight deadlines.
- High level of creativity, innovation, and attention to detail.
