No economy grows without the use of credit and there is no example of any advanced society without the use of credit. Credit at whatever level of sector, if not properly managed could spell doom for an economy. As we are all aware, for the economy to grow to the point of providing desired jobs and wealth creation, there must be credit extension at all levels of industrial and commercial activities. But credit business extended or granted under a sloppy arrangement is an evil worse than an economy driven by a cash-and-carry regime. All over the world, businesses extend credit to each other, but successful management of these credits has been hampered, abused to a large extent following lack of standards, unethical conducts, insider’s abuse resulting to sharp practices in the industry. Evidencing that there is a systematic absence of regulation and protection of relationships between debtors, creditors, and managers of credit. In other countries of the world where economy is driven by credit system, national institutes for credit are in place to regulate, set standards, moderate ethical conducts and build capacity of the people involved in managing, controlling and monitoring credits at all levels of commercial or business credit activities. The incidence that triggered the world economic and financial meltdown in years back stemmed largely from proper attention that was not paid to sound and disciplined credit management system, thus re-enforcing the need for every country to provide necessary safeguards and infrastructures to protect local credit market economy. In order to foster development of credit management in Nigeria and Africa, and to ensure that standards are set based on best practices in professional and ethical conducts, as well as provision of services geared towards enhancing skills and capacity building of those involved in credit functions, the Institute of Credit Administration (ICA) was established as a non-profit organization in 1992 and got its legal status as a body limited by guarantee under the law of Nigeria in year 2002. The institute’s Bill for charter scaled through and was passed into Law at the Nigeria’s Federal House of Representatives in 2009.
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Experience: 2 – 10 years
- Location: Lagos
- Job Field: Media / Advertising / Branding
JOB DESCRIPTION:
We are recruiting a digital marketer to develop, implement, track and optimize our digital marketing campaign, manage social media content and audience across digital channels.
JOB ROLE:
- Plan and execute all digital marketing including SEO/SEM, marketing database, email, bulk sms, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies
Requirements and skills
- Bsc. degree in Marketing or a related field
- Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate the target audience.
- Evidence of social media pages managed in the past; please include links to such pages
- Solid knowledge of website analytic tools (e.g. Google analytics etc)
- Strong analytical skills and data-driven thinking
- Ability to create marketing plans and social media content schedule
- Up to date with latest trends and best practices
- Motion graphics design is an added advantage but not mandatory.
Method of Application
Interested and qualified candidates should forward their CV to: [email protected] using the position as subject of email.
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