DKT Nigeria and The Pleasure Project invite you to submit a research proposal for the baseline data collection for a project titled “Exploring Perceptions of Pleasure Messaging in
Contraceptive Advertising.” This initiative aims to examine women’s perceptions, attitudes, and receptiveness to integrating pleasure-focused messaging into contraceptive advertising.
Project Highlights
- Objective: Collect baseline data to inform the development of pleasure-inclusive contraceptive marketing campaigns, ensuring cultural relevance and alignment with user preferences.
- Target Population: Women aged 15–45 in intervention and control states, segmented by contraceptive method, demographic profiles, and marital status.
- Methodology: Conduct Focus Group Discussions (FGDs) and Key Informant Interviews (KIIs) across specified states.
Expected Deliverables
- A finalized survey instrument, in collaboration with DKT Nigeria.
- A detailed baseline report summarizing findings and recommendations for campaign development.
- Complete FGD and KII transcripts for reference.
Proposal Requirements
Please include the following in your submission:
- Detailed methodology and work plan.
- Proposed budget and timeline.
- Experience in similar qualitative research projects. Expected Timeline for Research Completion
• March 2025
Proposal Submission Deadline
All proposals must be submitted by 7th January 2025.
For further information including a full research brief, please contact:
The Monitoring and Evaluation Specialist,
DKT International Nigeria,
4th Floor, A.G. Leventis Building, Iddo House, Iddo Lagos, Nigeria.
[email protected]
