Welcome to PharmAccess The PharmAccess Group is dedicated to affordable access to quality health care in Africa, by stimulating investments through partnerships with the private sector and government institutions.
- Job Type Full Time
- Qualification BA/BSc/HND , MBA/MSc/MA
- Experience 10 years
- Location Kwara
- Job Field Sales / Marketing / Retail / Business Development
Job Description
- The Head, Business Development & Marketing will drive the development and implementation of the Agency’s strategic and tactical plans for customer acquisition, Income generation awareness creation, and the achievement of growth objectives.
- The Successful candidate will facilitate enabling partners and alliances, manage strategic relations with stakeholders, and develop winning marketing and communications strategies.
- The Head of Business Development and Marketing will report to the Executive Secretary of the Agency.
Responsibilities
Strategy & Planning:
- Propose efficient strategy for customer acquisition, business plan and budget, to drive enrollee and income growth and the achievement of set goals and targets.
- Develop Integrated marketing strategies, pricing and sales plans.
- Develop supporting implementation plans to drive the execution of states and business plans.
- Lead market research, market and competitor analysis, for Insights to support business decision-making and Identity opportunities as well as the lever knowledge of the market and competitors to identity and develop the Agency’s unique soling propositions and differentiators.
- Track and monitor business development and marketing performance in line with defined goals and metrics, deploy appropriate interventions where necessary.
- Provide expert advice on business development and marketing.
- Keep abreast of economic, industry, market, and regulatory trends, score the potential impact on the Agency, advise management accordingly, and take appropriate action to strengthen the Agency’s position.
- Present monthly reports to management as required.
Business Development:
- Prospect for and identify new business opportunities.
- Lead the business development team to develop business cases and undertake other vital analyses to support decision making.
- Manage and coordinate business development activities throughout the market (pitching, lead generation etc).
- Identify appropriate customer groups to target; design optimal outreach strategies for prospects; identify appropriate and effective ways to position the Agency’s services and value add.
- Work with the business development and marketing team to develop, negotiate and win long-term profitable and sustainable business.
Minimum Requirements
- Minimum of a Bachelor’s Degree in Marketing, Business, or a related field.
- MBA or relevant Master’s Degree would be an added advantage.
- Minimum of ten (10) years of marketing experience with at least five years in a managerial capacity.
- Professional certification in Marketing from a recognized body.
- Experience in the health services industry would be an added advantage.
- Strong interpersonal, communication, and leadership skills.
- Strong proficiency in Microsoft Office Suite (Excel, MS Word, PowerPoint, and MS project).
Method of Application
Interested and qualified candidates should send their CV and Cover Letter in English to: [email protected] using “Marketing Officer” as the subject of the mail.
Note: The agency offers an excellent job opportunity in a dynamic environment with solid terms and conditions that conform to industry standards.
