FITC was established in 1981 as a non profit organisation that is limited by guarantee, based on the Company’s Act of 1968 and in response to the recommendations of the Pius Okigbo Committee set-up by the Federal Government of Nigeria to review the Nigerian financial system.
Experience7 – 10 years
Location Lagos
Job Summary
- The Team Lead, Digital Marketing & Brand Communication is a strategic revenue-driving role responsible for strengthening FITC’s brand positioning, accelerating product visibility, driving digital demand generation, and enhancing market competitiveness.
- The role will lead integrated marketing strategies that increase programme enrolment, consulting uptake, partnerships, and overall brand equity.
- The incumbent is expected to deploy data-driven digital marketing frameworks, modern brand governance systems, and measurable campaign execution aligned to FITC’s business acceleration priorities.
Key Responsibilities
Brand Positioning & Promotion:
- Develop and execute a differentiated brand positioning strategy aligned with FITC’s future-focused and innovation-led agenda.
- Lead integrated marketing campaigns to increase brand visibility across financial services, corporate, and public sector markets.
- Drive thought leadership positioning through strategic content, partnerships, and media engagement.
Brand Design, Standardization & Environment:
- Establish and enforce enterprise-wide brand identity standards across all touchpoints (digital, print, physical environment).
- Lead creative direction for all institutional materials ensuring consistency, professionalism, and premium positioning.
- Drive internal brand alignment to ensure staff ambassadors reflect FITC’s brand promise and value proposition.
Product & Programme Marketing:
- Develop product marketing strategies for learning programmes, consulting services, and digital solutions.
- Translate programme value propositions into compelling, revenue-focused campaigns with measurable ROI.
- Collaborate with business units to drive enrolment growth, cross-selling, and client retention initiatives.
Digital Marketing & Social Media Management:
- Lead digital marketing strategy including Search Engine Optimization (SEO), paid advertising, email marketing, analytics, and marketing automation.
- Manage and grow FITC’s digital footprint across social media platforms with data-backed engagement strategies.
- Deploy performance marketing dashboards to track conversion rates, cost-per-lead, and revenue attribution.
Sustainability & CSR:
- Develop and communicate FITC’s sustainability and CSR narrative aligned to ESG principles.
- Position FITC as a responsible institutional leader through strategic partnerships and community initiatives.
- Measure and report sustainability impact to strengthen institutional reputation and stakeholder trust.
Events & Experiential Marketing:
- Lead branding and marketing strategy for FITC’s programmes, executive sessions, and flagship programmes & events.
- Ensure consistent brand experience across all physical and virtual events.
- Leverage events as strategic revenue channels and partnership platforms.
Qualification & Experience
- Bachelor’s Degree in Marketing, Communications, Business Administration or related discipline.
- Master’s Degree is an added advantage.
- Professional certifications in Digital Marketing (e.g., Google, HubSpot, CIM, Meta, etc.).
- 7 – 10 years experience in digital marketing and brand communication, preferably within financial services, professional services, or corporate learning institutions.
Person Specification:
- Proven track record of delivering measurable revenue growth through digital marketing and campaigns.
- Strong portfolio demonstrating brand transformation and digital marketing engagement impact.
- Experience leading integrated digital marketing teams and cross-functional collaboration.
- Strong understanding of financial services, other financial institution, and corporate learning market dynamics.
- Executive presence and ability to engage senior stakeholders.
Method of Application
Interested and qualified candidates should submit their CV and a brief cover letter detailing relevant experience to: [email protected] using “Team Lead, Digital Marketing & Brand Communication” as the subject of the application.
